How We Scaled Beacon’s Profits to a 12% Conversion Rate
OVERVIEW
Beacon was manually following up with every lead.
No CRM integration. No lead scoring. No smart routing.
Despite solid traffic, sales were inconsistent—and follow-up leads often slipped through the cracks.
Their backend wasn’t broken. It just wasn’t built to scale.
THE KEY
We automated their entire lead-to-close pipeline using no-code tools and AI triggers:
Auto-captured leads and enriched profiles in real-time
Qualified and segmented leads based on behavior + form inputs
Triggered dynamic follow-up emails, calendar links, and personalized sales pages
Integrated everything with Beacon’s Slack and CRM—zero manual updates
The result: every lead was followed up instantly, accurately, and automatically.
RESULT
Beacon’s funnel conversion rate surged from 2.8% to 12.1%
Follow-up speed improved from hours to seconds
And manual sales tasks dropped by over 70%
The team didn’t need to work harder—just smarter.
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